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Showing 1 - 14 of 14 Results
1.
Readings in Service Marketing: Quality and Financial Impact Reader - Roland T. Rust - Hardcover
Readings in Service Marketing: Quality and Financial Impact Reader - Roland T. Rust - Hardcover by Rust, Roland T., Zahorik, A... ISBN: 9780673983084 List Price: $26.50

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2.
Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy
Driving Customer Equity How Customer Lifetime Value Is Reshaping Corporate Strategy by Rust, Roland T., Zeithaml, ... ISBN: 9780684864662 List Price: $37.50
$8.58 (Save 77%)
3.
Service Marketing
Service Marketing by Rust, Roland T., Zahorik, A... ISBN: 9780673991454 List Price: $86.25
$13.38 (Save 84%)
4.
Service Quality New Directions in Theory and Practice
Service Quality New Directions in Theory and Practice by Rust, Roland T., Oliver, Ri... ISBN: 9780803949201 List Price: $59.95
$30.37 (Save 49%)
5.
Advertising Media Models: A Practical Guide - Roland T. Rust - Hardcover
Advertising Media Models: A Practical Guide - Roland T. Rust - Hardcover by Rust, Roland T. ISBN: 9780669093759 List Price: $37.95
$62.94
6.
Return on Quality
Return on Quality by Rust, Roland T., Kemingham,... ISBN: 9781557385475 List Price: $29.95
$3.01 (Save 89%)
7.
Handbook of Service Marketing Research (Research Handbooks in Business and Management Series)
Handbook of Service Marketing Research (Research Handbooks in Business and Management Series) by Rust, Roland T., Huang, Min... ISBN: 9781783472017 List Price: $65.00
$48.23 (Save 25%)
8.
E-Service New Directions in Theory and Practice
E-Service New Directions in Theory and Practice by Rust, Roland T., Kannan, P. K. ISBN: 9780765608062 List Price: $79.95
$171.53
9.
E-Service New Directions in Theory and Practice
E-Service New Directions in Theory and Practice by Rust, Roland T., Kannan, P. K. ISBN: 9780765608079 List Price: $34.95
$59.46
10.
Customer Equity Management
Customer Equity Management by Lemon, Katherine, Narayanda... ISBN: 9780131535602 List Price: $63.60
$102.08
11.
Service Quality: New Directions in Theory and Practice
Service Quality: New Directions in Theory and Practice by Rust, Roland T., Oliver, Ri... ISBN: 9780803949195 List Price: $87.95

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12.
Feeling Economy : How Artificial Intelligence Is Creating the Era of Empathy
Feeling Economy : How Artificial Intelligence Is Creating the Era of Empathy by Rust, Roland T., Huang, Min... ISBN: 9783030529765
$18.14
13.
Service Marketing: Insights and Directions (Marketing Science Institute Fast Forward Series)
Service Marketing: Insights and Directions (Marketing Science Institute Fast Forward Series) by Roland T. Rust and Ming-Hui... ISBN: 9780982387764 List Price: $10.00

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14.
Handbook of Service Marketing Research (Elgar Original Reference)
Handbook of Service Marketing Research (Elgar Original Reference) by Roland T. Rust, Ming-Hui Huang ISBN: 9780857938848 List Price: $280.00
$213.73 (Save 23%)